Six-Month Pilot Proposal
Florida Market
Expansion Pilot
Prepared for Egg Medical · by 1099Reps
TermSix-month pilot
Investment$90,000 + performance commission
EngagementSales · Marketing · AI growth system
OPTION B · LIGHT
Six-Month Pilot Proposal
Florida Market Expansion Pilot
A scalable commercial growth model for Egg Medical.
PREPARED BY 1099REPS · COMMERCIAL GROWTH PARTNER
Prepared forEgg Medical
TermSix-month pilot program
Investment$90,000 + performance-based commission
CoverageFlorida healthcare markets
Pilot Snapshot · What You Get
What 1099Reps Delivers
From day one, Egg Medical gets a complete commercial growth system across Florida — field reps, an always-on AI engine, marketing, and a live shared pipeline. Four functions, run in parallel for the full six months.
01
Field Sales Reps
Vetted 1099 medical reps with established Florida hospital and physician relationships — clinical engagement across cath, EP & vascular labs.
In-lab demos
Evaluations
Exec intros
02
AI Growth Engine
An always-on system that finds, qualifies, and books opportunities at a scale no single rep can match.
Prospect ID
Outreach sequences
Lead scoring
Auto follow-up
03
Marketing & Demand Gen
Always-on awareness that frames the ALARA+ mandate and keeps EggNest in front of the right accounts.
Account-based campaigns
ALARA+ content
Events
04
CRM, Pipeline & Reporting
A live shared pipeline — every account, stage, and next step visible to Egg Medical, reviewed every month.
Live pipeline
Monthly reviews
Market intel
Pilot Snapshot · Month by Month
Six-Month Engagement Timeline
Foundation · Mo 1–2
Activation · Mo 3–4
Acceleration · Mo 5–6
MONTH1
Onboard & MapICP and account mapping, CRM build, territory strategy and messaging locked.MONTH2
Launch OutreachAI sequences go live; first physician & safety-officer meetings — South FL + Tampa Bay.MONTH3
Build PipelineDemos & in-lab evaluations begin; add Orlando & Jacksonville and academic centers.MONTH4
Advance DealsNavigate capital & value analysis; first evaluations convert toward close.MONTH5
Expand CoverageExtend to Southwest FL & the Panhandle; scale demand gen and accelerate pipeline.MONTH6
Review & ScaleResults review, data-backed expansion plan, and the next-phase partnership roadmap.Pilot Snapshot · Targets
Targets & Quota Goals
The bar we hold ourselves to over the six-month Florida pilot — tracked in a live shared dashboard and reviewed together every month.
150Target accounts engagedMapped across Tier 1 & 2 Florida metros.
30Qualified opportunitiesVetted, sales-ready — matched to EggNest fit.
$3.5MQualified pipeline generatedOpen opportunity value entering the funnel.
4–5EggNest systems closedPilot-period wins; momentum into year one.
DIRECTIONAL TARGETS · NOT GUARANTEES — REVIEWED MONTHLY · PIPELINE & CLOSE TARGETS ASSUME ≈ $185K AVERAGE SYSTEM PRICE
01 · Executive Overview
The Opportunity
Egg Medical's EggNest™ system delivers integrated, full-room radiation protection for the entire interventional team — without disrupting workflow.
With a new ALARA+ consensus calling for urgent, mandatory protection for all procedure-room staff, demand across Florida's cath labs, EP labs, and vascular suites is accelerating.
Rather than committing to a single full-time territory hire, Egg Medical can pilot a complete commercial growth system — scalable, measurable, and lower-risk.
Staff safety
Dose reduction
ALARA+ compliance
Workflow efficiency
EggNest impact
Up to 97%
reduction in scatter radiation to the entire interventional team.
The mandate
A new ALARA+ consensus
calls for urgent, mandatory protection for all procedure-room staff.
The Integrated System
The EggNest™ System
One assembly mounts to the procedure table and surrounds the patient with integrated scatter protection.
01
Full-room, 360° protection
At the head of the table and above and below it.
02
Optimized for existing workflow
No change to how the team works the case.
03
No trip hazards
Integrated into the table — not floor-standing shields.
04
Ultralight or no-apron protocols
Where hospital, state, and country regulations allow.
EggNest™ Complete
Clinical Evidence · RaySafe i3 Study
Proven Dose Reduction by Role
Echo / Implanting EP
97%
Angiographer
92%
Nurse
92%
EP Scrub Tech
90%
Anesthesia / Jugular Access
89%
Radiology Tech
82%
How it's measured
Each team member wears a RaySafe i3 dosimeter during live procedures — EggNest dose measured against standard shielding for the same role.
≈90%
average dose reduction across the entire interventional team.
HOSPITAL INSTALLATIONS · CRT 2020 · HPS 2023
02 · How We Enter
Market Entry Playbook
Phased rollout
South Florida & Tampa BayMO 1–2
Highest facility density — fastest path to first opportunities.Orlando, Jacksonville & academicsMO 3–4
Add academic medical centers and structural-heart programs.Southwest FL & PanhandleMO 5–6
Extend coverage and prove repeatability for expansion.The engagement motion — in every account
01Map accounts & stakeholders — radiation safety officers, lab directors, physician champions
02Educate on the ALARA+ mandate — frame the urgency for all-staff protection
03Rep-led clinical engagement — interventional cardiology, EP, vascular
04Coordinate EggNest evaluations — demos and in-lab trials
05Navigate capital & value analysis — guide approval to close
03 · Our Role
Why 1099Reps
Not a staffing company — a commercial growth partner.
Egg Medical gains an entire revenue-generating infrastructure, not one person's performance. Hover a capability
1099Reps
Growth engine
Independent reps
Vetted medical reps deployed where they move the needle.
Territory relationships
Established access to Florida hospitals and physicians.
Digital marketing
Always-on awareness across the right channels.
AI lead generation
Surfaces in-market accounts and decision-makers continuously.
Automated nurturing
Keeps every prospect warm between touchpoints.
Physician outreach
Direct engagement with clinical decision-makers.
Appointment setting
Qualified meetings booked onto the calendar.
Market intelligence
A real-time read on demand and competition.
CRM & pipeline
Full visibility into every account and stage.
Business development
Senior support to advance and close deals.
04 · How It Works
The Growth Engine
One ecosystem that turns market data and relationships into booked, qualified opportunities.
AIIdentifyTarget accounts & stakeholders mapped statewide.
→
AIEngageAutomated, personalized outreach at scale.
→
AIQualifyLeads scored and filtered for fit.
→
REPScheduleMeetings booked with decision-makers.
→
REPAdvanceOpportunities moved through the pipeline.
Output: Qualified opportunities
Executive & clinical introductions
Accelerated pipeline
05 · The Engagement
Scope of Services
01Market Development
Target hospitals, cath labs, EP & vascular centers · Strategic account mapping · Stakeholder identification
02Sales Representation
Physician engagement · Clinical stakeholder outreach · Executive-level introductions · Product awareness
03AI Business Development
Automated prospect identification · AI-driven outreach · Lead qualification · Meeting scheduling
04Marketing Support
Digital awareness campaigns · Educational content · Account-based marketing · Event & conference support
05Reporting & Analytics
Monthly performance reviews · Pipeline & opportunity reporting · Strategic recommendations
06 · The Engine Room
AI-Powered Business Development
An always-on system that finds, qualifies, and books opportunities — at a scale no single rep can match.
01Automated prospect IDContinuously surfaces in-market accounts and decision-makers.
02AI-driven outreachPersonalized, multi-channel campaigns that run continuously.
03Lead qualificationEvery lead scored and filtered before a rep's time is spent.
04Follow-up automationNo opportunity goes cold between touchpoints.
05Meeting schedulingQualified prospects booked directly onto the calendar.
06Pipeline accelerationFaster movement from first touch to active opportunity.
07 · Deliverables
What Egg Medical Receives
✓Active market coverageONGOING
Named target accounts mapped across Tier 1 & 2 Florida metros, by facility and specialty.
✓Qualified opportunitiesONGOING
Vetted, sales-ready opportunities matched to EggNest fit — not raw lead lists.
✓Executive & clinical introsONGOING
Warm intros to cath lab directors, radiation safety officers, and physician champions.
✓New-account developmentONGOING
Net-new accounts opened and advanced through demo and evaluation stages.
✓Reporting & strategy reviewsMONTHLY
Activity, pipeline, and wins reviewed each month — with the next month's plan.
✓CRM & pipeline visibilityREAL-TIME
A live shared pipeline — every account, stage, and next step visible to Egg Medical.
✓Expansion recommendationsEND OF PILOT
A data-backed plan for scaling into new regions and specialties after the pilot.
08 · The Comparison
Two Models, Compared
Traditional Model
Single territory rep
~$180K
PER YEAR
—One employee
—One territory, one network
—Manual outreach, no marketing
—High hiring & management cost
—Slower market penetration
1099Reps Pilot
Full growth system
$90K
6 MONTHS
✓Team-based execution
✓Multiple market touchpoints
✓AI-enhanced outreach + marketing
✓Lower operational risk
✓Faster market penetration
09 · Investment
Financial Structure
Pilot investment
$90,000
Six-month engagement
Performance incentive
A mutually agreed commission structure.
Aligns incentives and rewards successful revenue generation — keeping both organizations focused on measurable growth and a long-term partnership.
10 · What We'll Measure
Pilot Objectives
01Market acceptanceValidate demand across Florida facilities.
02Pipeline growthBuild a measurable, qualified pipeline.
03Opportunity creationGenerate real, qualified sales opportunities.
04Revenue generationConvert opportunities into closed revenue.
05Expansion scalabilityProve the model repeats in new territories.
06Partnership potentialEstablish a long-term commercial relationship.
11 · Engagement Roadmap
The Six-Month Path
PHASE 011–2
Foundation
Account mapping & target identification. Campaign build and CRM setup. Territory strategy locked.
MONTHS
PHASE 023–4
Activation
AI outreach goes live. Physician & executive engagement. First qualified opportunities created.
MONTHS
PHASE 035–6
Acceleration & Review
Pipeline growth and results review. Both parties define the next phase of expansion.
MONTHS
12 · Looking Ahead
Egg Medical's technology can become a standard component of radiation-protection strategy across Florida.
This pilot is designed to create measurable traction, establish repeatable expansion processes, and give Egg Medical a scalable framework for future growth.
01Measurable traction
02Repeatable process
03Scalable framework
1099RepsCOMMERCIAL GROWTH PARTNER
×
Thank You
Let's expand Egg Medical
across Florida.
We look forward to demonstrating a modern, technology-enabled commercial expansion model.
Lawrence Razzano
(336) 300-5622
support@1099reps.com